What are VALUES?

At their simplest values are those things we want to have in our lives so much that we put them above other things.

Michael Henderson and Dougal Thompson from Values at Work say that values are simply “the sum of our preferences and priorities”. Preferences are what we would rather have in our lives than do without. Priorities indicate how important each preference is in relation to another.”
​Working with the tool is not quick. You will need around 30 minutes to work through as you explore 128 different, and distinct, values to uncover the 7 that have the greatest meaning and influence in your life right now.
Working with the online tool is not particularly quick so if at all possible allocate 40-45 minutes of uninterrupted quiet time to complete your values inventory.

There are no right and wrong answers just values that you prefer and prioritise over others. Your answers will provide some insight into your thinking at this point. At the end of the process you will be shown a list of your Top 7 Priority Values for FREE however, should you wish you can email us to purchase your priority values report which provides you with further information.

YOU and Your VALUES...

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Your personal pattern of priority values determines what you notice and how you feel about the things you notice. If you’d like to have more choice in your reactions and notice more then the AVI is a great tool for you.

Research shows that people who are consciously connected with their priority values are better equipped to lead with authenticity, suffer less from stress and find planning for the future more straightforward than people who are unaware of their personal priority values. All of which makes it well worth the time it takes to make your way through the tool.


A PDF copy of your unique values profile report will be supplied to you by email should you wish to purchase it after completing the inventory.

Getting Started

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If your computer is online when you are reading this document on screen you should be able to just CTRL +

1. Click on the AVI link on the left and it will take you to the first page.

2. On the first page click on “New Users Click Here”.

3. Select the code CommunicART from the drop down list.

4. Follow the instructions that will then lead you through sets of values statements - click Next  after each set.

NOTES:

1. As it will be your first time using the AVI (A Values Inventory), click on New Users Click Here When you get to the Contact Details page, theres a space to enter a UserID and Password. Your UserID has to be unique so you may be told that the first one you choose is already in use.

2. If you are returning to the AVI enter your username and password as before.

3. There is no final Submit button - your responses are stored progressively as you click the "Next" button.

4. If you stop at any point and log back on later, you will be taken to the page immediately before where you left off. Your responses to that point will have been saved.

5. When logging back on, if you forget your UserID/Password enter your email address in the space provided, click on "Submit" and they will be sent to you.

6. Should you redo the AVI at some point in the future, you will find that your responses from the previous time have been saved.

7. Be thoughtful in selecting your answers and pause as often as you like.

At the end I will receive an automatic notification and will create your personal Values at Heart profile report. If you encounter any problems please let us know annie@communicart.co.uk or jackie@magmaeffect.com. We really hope you enjoy both the process and discovering more about your personal drivers of meaning and motivation.